TRU4 Courses and Workshops

Revalidation for 2021 - Course Combo
Sales and Marketing - Learn to run a succesful Trade Show

Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention centre doors, make sure you are on that list.

‌‌‌ Online Course / ‌‌ Classroom Training

Categories: ,

R1,499.00

Description

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

Trade Show Staff Training > Course Outline:

Module One: Getting Started

‌‌‌ Housekeeping Items
‌‌‌ The Parking Lot
‌‌‌ Workshop Objectives
‌‌‌ Pre-Assignment
‌‌‌ Action Plans and Evaluations

Module Two: Pre-Show Preparation

‌‌‌ Prepare for Physical Issues
‌‌‌ Developing a Great Elevator Speech
‌‌‌ Setting Up a Schedule
‌‌‌ Connect With Attendees
‌‌‌ Case Study
‌‌‌ Module Two: Review Questions

Module Three: Booth Characteristics and Setup

‌‌‌ Stand Out
‌‌‌ Create a Booth Manual/Checklist
‌‌‌ Technology
‌‌‌ Scout a High Traffic Area
‌‌‌ Case Study
‌‌‌ Module Three: Review Questions

Module Four: Booth Characteristics and Setup (II)

‌‌‌ Signage
‌‌‌ Match Your Brand
‌‌‌ Private Area
‌‌‌ Focus on a Message
‌‌‌ Case Study
‌‌‌ Module Four: Review Questions

Module Five: During the Show (I)

‌‌‌ Company Objectives
‌‌‌ Highlighting Your Product
‌‌‌ Do Something Memorable
‌‌‌ Social Media
‌‌‌ Case Study
‌‌‌ Module Five: Review Questions

Module Six: During the Show (II)

‌‌‌ Classic Do’s and Don’ts
‌‌‌ Gamification
‌‌‌ Walk the Floor
‌‌‌ Keep the Distractions Away
‌‌‌ Case Study
‌‌‌ Module Six: Review Questions

Module Seven: Qualifying Visitors

‌‌‌ Know the Answer
‌‌‌ Engage With Qualifying Questions
‌‌‌ Body Language
‌‌‌ Listening Skills
‌‌‌ Case Study
‌‌‌ Module Seven: Review Questions

Module Eight: Engaging the Right People

‌‌‌ Prospects
‌‌‌ Time Wasters (Catch and Release)
‌‌‌ Press
‌‌‌ Competitors
‌‌‌ Case Study
‌‌‌ Module Eight: Review Questions

Module Nine: The Rules of Engagement (I)

‌‌‌ Start With an Open Ended Question
‌‌‌ Record All Prospect Information
‌‌‌ Be Specific with Your Message
‌‌‌ Get a Commitment
‌‌‌ Case Study
‌‌‌ Module Nine: Review Questions

Module Ten: The Rules of Engagement (II)

‌‌‌ Have a Welcoming Environment
‌‌‌ The Do’s and Don’ts of Business Cards
‌‌‌ Observational Skills
‌‌‌ When Not in the Booth
‌‌‌ Case Study
‌‌‌ Module Ten: Review Questions

Module Eleven: After the Show

‌‌‌ Review Information and Rank Your Leads
‌‌‌ Follow up with Your Leads
‌‌‌ Send Information Promptly
‌‌‌ Lessons Learned
‌‌‌ Case Study
‌‌‌ Module Eleven: Review Questions

Module Twelve: Wrapping Up

‌‌ Words from the Wise
‌‌ Review of Parking Lot
‌‌ Lessons Learned
‌‌ Completion of Action Plans and Evaluations

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Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.