TRU4 Courses and Workshops

Revalidation for 2021 - Course Combo

Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention centre doors, make sure you are on that list.

Online Course / Classroom Training



Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

Trade Show Staff Training > Course Outline:

Housekeeping Items
The Parking Lot
Workshop Objectives
Action Plans and Evaluations

Prepare for Physical Issues
Developing a Great Elevator Speech
Setting Up a Schedule
Connect With Attendees
Case Study
Module Two: Review Questions

Stand Out
Create a Booth Manual/Checklist
Scout a High Traffic Area
Case Study
Module Three: Review Questions

Match Your Brand
Private Area
Focus on a Message
Case Study
Module Four: Review Questions

Company Objectives
Highlighting Your Product
Do Something Memorable
Social Media
Case Study
Module Five: Review Questions

Classic Do’s and Don’ts
Walk the Floor
Keep the Distractions Away
Case Study
Module Six: Review Questions

Know the Answer
Engage With Qualifying Questions
Body Language
Listening Skills
Case Study
Module Seven: Review Questions

Time Wasters (Catch and Release)
Case Study
Module Eight: Review Questions

Start With an Open Ended Question
Record All Prospect Information
Be Specific with Your Message
Get a Commitment
Case Study
Module Nine: Review Questions

Have a Welcoming Environment
The Do’s and Don’ts of Business Cards
Observational Skills
When Not in the Booth
Case Study
Module Ten: Review Questions

Review Information and Rank Your Leads
Follow up with Your Leads
Send Information Promptly
Lessons Learned
Case Study
Module Eleven: Review Questions

Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations


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Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.