TRU4 Courses and Workshops

Revalidation for 2021 - Course Combo

Top 10 Sales Secrets

No one is born a sales person. No one has a special gift that makes customers buy products/services. Everyone can however, learn how to sell successfully. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful sales person.

Online Course / Classroom Training



With our Top 10 Sales Secrets workshop, your participants will discover the specifics of how to develop the traits that will make them successful sales people and how to build positive, long lasting relationships with their customers!

Top 10 Sales Secrets > Course Outline:

Housekeeping Items
The Parking Lot
Workshop Objectives

Emotional Intelligence
Solve Problems
Case Study
Module Two: Review Questions

Customer Values
Customer Needs
Anticipate Needs
Case Study
Module Three: Review Questions

Know Your Product
Believe in the Company/Product
Be Enthusiastic
Link Product to Customer’s Values
Case Study
Module Four: Review Questions

Sift Leads
Time vs. Cost of Pursuing Leads
Let Go of Leads Going Nowhere
Focus on Positive Leads
Case Study
Module Five: Review Questions

Develop Expertise
Know Your Competition
Continue Education
Solve Customer Problems Using Authority
Case Study
Module Six: Review Questions

Be Transparent
Be Genuine
Take on Customers’ Point of View
Case Study
Module Seven: Review Questions

Listen Actively
Communicate Often
Build New Relationships
Case Study
Module Eight: Review Questions

Be Prepared, Not Scripted
Use Humor
Be Yourself
Thank and Reward
Case Study
Module Nine: Review Questions

Value Your Work
Reward Achievements
Focus on Success
Do Not Procrastinate
Case Study
Module Ten: Review Questions

Long-Term Goals
Short-Term Goals
Track and Modify
Case Study
Module Eleven: Review Questions

Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations


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Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.