TRU4 Courses and Workshops

Revalidation for 2021 - Course Combo

Prospecting And Lead Generation

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.

Online Course / Classroom Training



With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.

Prospecting And Lead Generation > Course Outline:

Housekeeping Items
The Parking Lot
Workshop Objectives

Make it a Priority
Identify Your Ideal Prospect
Choose Prospecting Methods
Make it a Habit
Case Study
Module Two: Review Questions

Cold Calling
Direct Mail
Trade Shows
Case Study
Module Three: Review Questions

Social Networks
Search Engine Marketing
Email Marketing
Display Advertising
Case Study
Module Four: Review Questions

Become a Brand
Engaging Video
Case Study
Module Five: Review Questions

Limiting Channels
Failure to Provide Value
Failure to Connect
Failure to Try
Case Study
Module Six: Review Questions

Content Creation
Stand Out from the Competition
Fill Customer Needs
Always Deliver on Promises
Case Study
Module Seven: Review Questions

Case Study
Module Eight: Review Questions

Know Your Leads
Move Quickly
Know How to Respond
Set Future Meetings
Case Study
Module Nine: Review Questions

Use the Appropriate Tools
Assess Your Advertising Sources
Record Information about Leads
Assess ROI
Case Study
Module Ten: Review Questions

Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations
Recommended Reading


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Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.