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Multi-Level Marketing

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.

‌‌‌ Online Course / ‌‌ Classroom Training

Categories: Sales and Marketing, Sales Basics

R1,499.00

Description

With our Multi-Level Marketing workshop, your participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.

Multi-Level Marketing > Course Outline:

Module One: Getting Started

‌‌‌ Icebreaker
‌‌‌ Housekeeping Items
‌‌‌ The Parking Lot
‌‌‌ Workshop Objectives

Module Two: How Does Multi-Level Marketing Work

‌‌‌ Networking Marketing
‌‌‌ Independent Agents
‌‌‌ Commission-Based
‌‌‌ Agents Recruit New Agents
‌‌‌ Case Study
‌‌‌ Module Two: Review Questions

Module Three: Building a Contact List

‌‌‌ Leverage Personal Networks
‌‌‌ Warm Lists
‌‌‌ Internet Lead Generation
‌‌‌ Purchasing Lead Lists
‌‌‌ Case Study
‌‌‌ Module Three: Review Questions

Module Four: Recruiting New Agents (I)

‌‌‌ Draw on Personal and Professional Network
‌‌‌ Recruit Satisfied Customers
‌‌‌ Recruit Those Who Seek Work Flexibility
‌‌‌ Stress Benefits of Being Agent
‌‌‌ Case Study
‌‌‌ Module Four: Review Questions

Module Five: Recruiting New Agents (II)

‌‌‌ Invitation to Marketing Presentation
‌‌‌ Focus Presentation on Benefits
‌‌‌ Showcase Success Stories
‌‌‌ Provide Several Presentation Media
‌‌‌ Case Study
‌‌‌ Module Five: Review Questions

Module Six: Training MLM Agents

‌‌‌ Sponsorship/Mentorship
‌‌‌ Provide Training in Marketing
‌‌‌ Provide Training in Recruitment
‌‌‌ Provide Ethics Training
‌‌‌ Case Study
‌‌‌ Module Six: Review Questions

Module Seven: Sponsorship/Mentorship

‌‌‌ Pair New Agents with Mentors
‌‌‌ Benefits of Sponsorship/Mentorship to Mentee
‌‌‌ Benefits of Sponsorship/Mentorship to Mentor
‌‌‌ Best Mentorship Practices
‌‌‌ Case Study
‌‌‌ Module Seven: Review Questions

Module Eight: Provide Marketing Presentation Training

‌‌‌ Provide Training in Presentations
‌‌‌ Provide Copies of Marketing Presentation
‌‌‌ New Recruits Practice Presentation
‌‌‌ Offer Marketing Resources
‌‌‌ Case Study
‌‌‌ Module Eight: Review Questions

Module Nine: Provide Social Media Training

‌‌‌ Social Media is Key to Networking!
‌‌‌ Websites and Blogs
‌‌‌ Facebook and Twitter
‌‌‌ LinkedIn
‌‌‌ Case Study
‌‌‌ Module Nine: Review Questions

Module Ten: Provide Training in Recruitment

‌‌‌ Building a Contact List
‌‌‌ Leveraging Personal and Professional Networks
‌‌‌ Provide Presentation/ “Elevator speech” Training
‌‌‌ Discuss Follow-up
‌‌‌ Case Study
‌‌‌ Module Ten: Review Questions

Module Eleven: Provide Ethics Training

‌‌‌ MLM and Bad Rap for Ethics
‌‌‌ Only Follow-up if Opted In
‌‌‌ Keeping the Sales Pitch Honest
‌‌‌ Keep Expectations Realistic
‌‌‌ Case Study
‌‌‌ Module Eleven: Review Questions

Module Twelve: Wrapping Up

‌‌‌ Words from the Wise
‌‌‌ Review of Parking Lot
‌‌‌ Lessons Learned
‌‌‌ Completion of Action Plans and Evaluations
‌‌‌ Recommended Reading

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Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.