TRU4 Courses and Workshops

Revalidation for 2021 - Course Combo

Marketing Basics

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Online Course / Classroom Training



Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Marketing Basics > Course Outline:

Housekeeping Items
The Parking Lot
Workshop Objectives
Action Plans

What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Case Study
Module Two: Review Questions

Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Case Study
Module Three: Review Questions

Guerilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Case Study
Module Four: Review Questions

Case Study
Module Five: Review Questions

The Marketing Pitch
Sell Value Not Price
Fun and Entertaining is Powerful
Choosing the Right Media
Case Study
Module Six: Review Questions

Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Case Study
Module Seven: Review Questions

Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Case Study
Module Eight: Review Questions

Case Study
Module Nine: Review Questions

Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Case Study
Module Ten: Review Questions

Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Case Study
Module Eleven: Review Questions

Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations


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Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.