TRU4 Courses and Workshops

Revalidation for 2021 - Course Combo

Coaching Salespeople

Coaching is not just for athletes. More and more organizations are choosing to include coaching as part of their instruction. Coaching salespeople, when done correctly, will not only increase sales, it will have a positive impact on the community and culture of a company. The benefits of coaching salespeople are numerous and worth exploring.

Online Course / Classroom Training



With our Coaching Salespeople workshop, your participants will discover the specifics of how to develop coaching skills. They will learn to understand the roles and responsibilities of coaching as well as the challenges that coach’s face in regards to working with salespeople.

Coaching Salespeople > Course Outline:

Housekeeping Items
The Parking Lot
Workshop Objectives

Be a Coach
Face Challenges
Case Study
Module Two: Review Questions

Be Confident
Build Connections
Focus on the Process
Case Study
Module Three: Review Questions

Define Effective Salespeople
Coaching vs. Training
How Coachable Is an Employee (A. G.R.O.W.T.H.)
Avoid the Gap
Case Study
Module Four: Review Questions

Personalize Rewards
Acknowledge Success
Provide Opportunities Over Punishment
Case Study
Module Five: Review Questions

Be Yourself and Encourage Individuality
Appreciate Effort
Case Study
Module Six: Review Questions

Be Realistic
Brainstorm Options
Take Away
Case Study
Module Seven: Review Questions

Social Pressure
Don’t Go Overboard
Case Study
Module Eight: Review Questions

Provide Clear Metrics
Measurable Results
Analyze Data
Visualize Trends
Case Study
Module Nine: Review Questions

Benefits of Internal Program
Choose a Method
Create a Culture
Train Coaches
Case Study
Module Ten: Review Questions

Poor Leadership
Ineffective Communication
Incomplete Data
Don’t Be Afraid to Let Go
Case Study
Module Eleven: Review Questions

Words from the Wise
Review of Parking Lot
Lessons Learned
Completion of Action Plans and Evaluations


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Disclaimer: * Prices quoted are PER PERSON ** Lecture/On-Site Courses may be cancelled or rescheduled if minimum course numbers are not met. *** All prices are subject to change without notice. Whilst every effort is made to provide you with the most accurate, up-to-date information, occasionally an item may be incorrectly priced or a price may require updating due to circumstances outside of our control or if changes or improvements are implemented.